Websites aren’t meant to be your online business card. They’re supposed to guide users to take action – purchase a product, fill out a form, click a link, etc.

Simply applying ‘best practices’ won’t improve your conversions, either.

Sure, strongly-colored CTAs (placed above the fold, of course), creating a sense of urgency, and using testimonials can help with conversions, the real secret sauce is providing the best user experience possible.

And in order to do that, you need to Know Thy Customer. What drives them to your site in the first place? What stops them from buying, clicking on that link, or opting in for that incentive? What persuades them to convert?

It’s not the kind of data that’s easy to find or analyze.

But that’s what we’re here for.