Same concept applies when *you* tout how awesome your business is versus an unsolicited review, social shout out from a buyer, or (non-purchased) mention in the press.

It carries more clout because it’s honest and authentic.

It can come across as arrogant to drop your own mic (well … unless you’re a marketer), but if someone else does it for you? That’s much more of a humble brag, sharing-of-powerful-truth instead.

There’s a real science behind curating that type of content and strategically promoting it as far and wide as possible.

And we’ve nailed the DNA on that process.
Humbly speaking, that is.