Podcast Advertising
Did you know that podcast advertising has one of the highest ROIs for DTC brands?
But navigating this hot market can be tricky if you don’t know the right strategies. With a 116 million per month listenership, you want to be sure your ads reach the right market. We’ll be your guide.
Why Podcast Advertising?
- Podcasts are one of the most effective media mediums for reaching niche target audiences.
- Edison Research found that 67% of podcast listeners enjoy hearing the ads, compared to only 6% of traditional TV and radio audiences.
- Because there is so much trust between a podcast listener and its host, leads / customers acquired through podcast ads are similar to those of affiliate marketing or word-of-mouth advertising (often times higher LTV).
- Podcast lead conversion rates can be up to 7x higher than standard web traffic leads.
Want to work with us?
Reach out to learn more about having us as your plug-in growth marketing team. Let’s grow!
